Seattle Daily Journal of Commerce

Even disaster can create a great niche - 6/12/01 Employees need to find a niche, too - 5/22/01 Niche lessons from Perry Como - 5/15/01 Are you taking a risk or gambling? - 5/1/01 3 companies that know their niches - 4/17/01 What's in a company name? - 4/10/01 A niche lesson from Southwest Airlines - 3/21/01 Networking: 2 words to remember - 3/13/01 How an architect used alliance marketing - 3/6/01 Focus: Try it, you'll like it - 2/27/01 Maintaining a niche in volatile markets - 10/18/00 Heady times can cause niche amnesia - 10/3/00 Time for a niche health checkup - 9/26/00 Should you go for that great new niche? - 9/19/00 Nordstrom made some classic mistakes - 9/12/00 Discovering your niche - 8/29/00 Setting fees is a four step process - 8/22/00 A favorite marketing strategy - 8/15/00 When is it time to ditch your niche? - 8/8/00 Pretty logos don't mean paying clients - 8/1/00 Tips for reluctant networker - 7/25/00 Making your niche more profitable - 7/18/00 Sliding scales strike a sour note - 7/11/00 Do you really need a partner? - 7/4/00 Don't apologize for a fee increase - 6/20/00 Consulting firm having trouble 'closing the deal' - 6/13/00 Competing against the big guys? Stop - 6/6/00 Can't beat 'em. Shall I join 'em? - 5/31/00

Portland Daily Journal of Commerce

Decide who your clients are going to be when setting prices - 7/13/00 Make business pre-nuptial agreement before entering partnership - 6/29/00 Every niche deserves a fan club, so start yours today - 6/22/00 How to raise your professional fees and keep clients - 6/8/00 In refiguring your professional fees, don't be foolish in your estimates - 6/1/00 You've got to stand for something to create a niche - 5/25/00 Added value works when you tell clients they're getting it - 5/18/00 The simple act of giving your niche a personality - 5/11/00

Journal of Financial Planning

Alliance Marketing: The Strategy of all Strategies for Making Your Financial Planning Practice a Household Word  - 01/29/01 Marketing: In with the New, Out with the Old  - Jan 2001 Give Your Niche a Personality  - 11/20/00

The Rainbow ( Burrell Professional Labs )

Think Celebrity - Summer 2001 Stick Your Neck Out - Summer 2001 Spring is Time to Shine - Spring 2001 Your New Year's Resolution - Winter 2000 Cure Your Holiday Stress  - Fall 2000 The Niche Doctor's in ...  - Summer 2000

Society for Marketing Professional Services Quarterly Newsletter

Give Your Niche a Personality - Fall 2000

AGF Advisory

Making Your Niche Work in Any Economy: When Your Business is a Professional Service. - 7/1/99

Merrill Lynch Business Insights

Creating A Market Niche - 8/1/97

CB Commercial Real Estate Performance Newsletter

Niche Doctor Writes a Prescription for Success in Business - Fall, 1995

Costco Connection

Nurture Your Niche or Ditch it - June 1998